#Miami heat miami vice jersey pink update
#Miami heat miami vice jersey pink series

#Miami heat miami vice jersey pink update

The name ‘Vice’ isn’t necessarily a nod to the TV program, because Miami has a lot of different things that you might call vices.Īlvarez: By calling it ‘Vice,’ it’s an update to the theme. McCullough: We definitely wanted to make this uniform resonate with folks here in Miami, from the colors … the feel … the nightlife … and the history of the team and the Miami Arena. How much of the concept was connected to the Miami Vice TV show? “The name ‘Vice’ isn’t necessarily a nod to the TV program, because Miami has a lot of different things that you might call vices.” We spoke with the team’s chief marketing officer Michael McCullough, chief of creative and content Jennifer Alvarez and graphic designer Brett Maurer, who detailed the 18-month process of bringing a taste of Miami Vice to the hardwood. The Heat are breaking out the “Vice” uniform on the court for the first time in a home matchup with the Sacramento Kings on Thursday. It’s something different,” second-year Heat guard Rodney McGruder said during the team’s internal media day last October, when players saw the uniform for the first time. We look forward to wearing these jerseys.

“It’s nice when you put on a jersey, but when you put on a jersey with a little bit of flavor, it adds a little bit more to your game. Although images of the “Vice” jerseys leaked online in late December, when Nike unveiled most of its City Edition looks, the Heat waited until January to roll out its expansive campaign, which includes a microsite that elaborates on the backstory of the design, which the team will wear in 15 games from Jan. There’s a greater story that the franchise is telling with the look, particularly through the “Miami” script on the chest of the jersey, which is crafted in the same font and design of the sign that hung on the team’s first venue, Miami Arena, from 1988 to 1999.

#Miami heat miami vice jersey pink series

On Tuesday, the team debuted its appropriately named “Vice” uniform - Miami’s version of the team-unique City Edition ensembles made by Nike in the brand’s first year as the official apparel provider.īut contrary to popular belief, the uniform isn’t directly influenced by the iconic 1980s series Miami Vice, which starred Don Johnson as James “Sonny” Crockett and Philip Michael Thomas as Ricardo “Rico” Tubbs. Thirty years later, that golden age of South Beach style and swagger is inspiration for the Heat’s latest court outfit. That was the year the Heat franchise was founded, the University of Miami Hurricanes football program claimed another national title and two fictional, pastel-suited detectives named Crockett and Tubbs solved crimes on the small screen. The Miami Heat’s creative department pretty much put a key in the ignition of a DeLorean and cued up 1988.